Bundles
Session conversion: orders ÷ tracked landing-page sessions.
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Review attributed sales by program. Revenue can overlap across categories, so category values are intentionally not combined.
Comparison: Off
Rates use different denominators: bundle orders use tracked landing-page sessions; cart and PDP attach rates use eligible orders under current rules.
Session conversion: orders ÷ tracked landing-page sessions.
Attach rate: current-rule sales ÷ eligible orders.
Attach rate: current-rule sales ÷ eligible orders.
Tracked sales only; no rate denominator.
Category series stay separate because the same line can validly appear in more than one category.
| Period | Bundles | Cart upsells | PDP add-ons | Just the Deck |
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Session conversion appears only when tracked landing-page sessions are available.
Attach rate uses current-rule eligible orders; fallback recommendations have no eligible-order rate.
Attach rate uses source products and product types eligible under current add-on rules.
Tracked purchases are grouped by landing page and purchased product; this program has no rate denominator.
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Zollie online store and Faire orders, by the week they were placed. Weeks run Friday to Thursday, the orders one ShipDaddy invoice bills. Click a week or the total to see the split by channel.
Highlighted rows are still missing some costs (a ShipDaddy invoice, a product cost, or Faire fees), so their numbers will change.
Cost per unit for each physical SKU. Digital products have no cost. A missing cost is flagged, never counted as $0.